About

About us


Noa Rein

Founder and director

Noa recently launched Spark & Rumble Consulting here in Sydney and is a self-confessed People Geek who trained as an Organisational Psychologist. She is unapologetically and endlessly passionate about understanding and impacting human behaviour in organisations. She is originally from Israel (Noa… it’s not the Ark guy) and has been an Aussie for 18 years. 

Noa started her grown-up career path in Academia researching, teaching and designing programs in a wide range of human behaviours in organisations. Her PhD research (incomplete) focused on decision making with a focus on Ethical Decision Making. 

Through this work Noa has become an expert in Designing for Good. 

Noa partners with organisations to achieve the Holy Grail of business – positive people experiences and strong commercial outcomes. This is achieved through bespoke and purposeful design of the people infrastructure to enable sustainable change at scale. We can achieve great commercial outcomes whilst staying strong on human centric values.

Over the last 8 years Noa has worked as a Strategic HR Expert in a range of roles and industries such as Steel, Travel and Retail/Hospitality. Some companies were 1,200 nationally dispersed employees and others were 150 and in one location.

Noa brings experience as a Organisational Psychologist, Researcher, HR Professional and Business Consultant to achieve the holy grail – long term high performance – through designing for positive human experience.

It is always about People, People, People.